TSO Apparel
Trim Sh*t Only. A resale and custom-apparel brand run end to end — sourcing, hand-customizing one-of-ones, shooting the product, writing the listings, pricing, and handling customers. A distressed, Y2K-leaning look, sold on Depop and Grailed. Built to 100+ sales at 4.65★.
The venture
Resale is not just buying low and selling high — the margin lives in taste and presentation. Most listings die because the pieces are generic, the photos are bad, and the copy says nothing. Curation and a consistent look are the whole game.
TSO is a one-person operation with a point of view: curated vintage plus one-of-one hand-customized pieces in a distressed, lived-in, Y2K-leaning aesthetic. DJ runs every step — finding the pieces, customizing the one-of-ones by hand, shooting them, writing the listings, setting price, and dealing with buyers.
What I run
Sourcing + curation
Hunting and selecting pieces with a consistent Y2K/distressed point of view, so the shop reads as a brand and not a pile of thrift.
One-of-one custom
Hand-customized, one-of-one apparel — the only work in this whole portfolio made by hand rather than on a MacBook.
Product photography
Shooting every piece so the listing sells the look, not just the size — the single biggest lever in resale conversion.
Listing + pricing
Writing listing copy and pricing each piece for the platform and the buyer it is aimed at.
Brand mark
A self-designed TRIM SH*T apparel mark that ties the loose resale inventory into one recognizable name.
Customers
Handling buyers, questions, and fulfillment across Depop and Grailed — the reason the rating holds at 4.65★.
The result
◉ Proof: a real, self-run resale brand with real numbers — 100+ sales at a 4.65★ rating across Depop and Grailed. DJ-designed apparel mark. These figures are verified; nothing here is inflated.
Deliverables & build
Why it matters
TSO is proof of the boring part of building a brand: doing every unglamorous step yourself — sourcing, shooting, writing, pricing, shipping — consistently enough that the numbers show up. 100+ sales at 4.65★ is not a launch, it is a track record.